Publishing

Caxton Local Newspapers Caxton Local Newspapers readerships remain the highest in the communities that they serve.

The group now has more than 140 newspapers with a combined weekly print order exceeding 3.7 million copies, with representation in the large majority of provinces across the country.

Our focus remains to deliver relevant hyper- local content that cannot be found anywhere else. This focus of each newspaper gives readers a sense of belonging, and has created loyal readership for decades.

Local newspapers cover serious issues affecting communities which can include poor service delivery, massive potholes or exposing bogus businessmen who operate within a distribution area. But, they take an equal interest in school news, community, social and sport events. Readers expect their local newspapers to act as watchdogs on issues that affect them, and are seen as the very heartbeat of their communities, and are indeed referred to as custodians of the communities that they serve.

We strive to represent every reader of every community within the pages of our newspapers. Editors and staff are encouraged to be active citizens in their areas and local newspapers are often seen as the driving force behind fund-raisers and other social initiatives. Caxton newspapers often scoop dailies when big stories break because they are so entrenched in their communities.

With the rapid growth in lower LSM markets the group has embraced exciting developments and partnerships. Communities in township areas have welcomed a ‘voice' of their own and the publications have gained a lot of popularity in recent months. We constantly review and redefine the footprints that our newspapers are delivered to, making sure that we reach the right readers in each community with minimal wastage.

In the commercial space readers definitely use their local newspaper for price benchmarking and to see what specials are available within their local area. Run-of-paper advertising remains popular, with prime clients booking the front section of these publications a year in advance. Caxton publications are carriers for some largest national brands' inserts; these advertisers know that their leaflet product range will reach their intended market, as Caxton Local Media has a proven track record.

Spark Media

Spark Media, our advertising and media-solutions company, represent our local Caxton newspapers, Get It magazines, The Citizen and related digital channels, as well as select independent publications in southern Africa. Specialising in data analytics and customer growth and retention, Spark Media is at the forefront of commercially driven customer strategy and marketing through the intelligent use of data.